Category
Strategy
Four pieces that make up the full method, from the conceptual distinction to the monthly measurement.
Strategy
Backlink and frontlink: what actually changes
Both are mentions on somebody else’s site. The difference lies in who processes them, what they take from them, and how long they last.
September 20, 2026
Strategy
Entity, source and consensus: the three layers
A mention only works if the model knows who it is talking about, can read where it reads it, and finds it repeated somewhere else. All three, not two.
September 20, 2026
Strategy
How to write a quotable paragraph
Writing to be quoted is different from writing to persuade. A quotable paragraph stands on its own, carries facts, and does not ask the reader to take anything on trust.
September 20, 2026
Strategy
How to measure: repeated questions, not rankings
There is no ranking to check. Visibility inside generated answers is measured by asking systematically and recording what comes back.
September 20, 2026